Beware of BOGOF: why buy one get one free might not be cheap

Claudia Hammond is an award-winning broadcaster, author and psychologist.  Her work focuses on the ways that psychology research can help people in their everyday lives. 

In addition to presenting All in the Mind on BBC Radio 4 she has written Mind over Money, a book around the psychology of money and how to use it better.

In this interview, she discusses the commercial pressures we are under to spend – and keep spending. She explores some common cognitive characteristics many of us have around money, including loss aversion and negativity bias. Claudia uses her own life experience to demonstrate how we can arm ourselves against special ‘offers’ and begin to take more control over our money.